Transform Your Business Blog

At a discussion over lunch today, the topic of Burger King moving back into the Japanese market came up. We were talking about how they would handle the marketing for their second time around, and the question as to whether or not Burger King would make use of “the King” came up. If you’re not familiar with the King, Slate’s Seth Stevenson has done the best write-up of this marketing phenomenon that I’ve come across.

Here’s the King’s Super Bowl ad:

My thoughts were that the King could generate fresh buzz marketing in Japan, if played right. Given the massive blog scene in Japan, a few viral videos could spread very quickly, should Burger King hook up with the right marketing agencies. Any thoughts?