Transform Your Business Blog

Recently I had someone ask me for some examples of blogs with content focused on Japan that I thought were well done. Two examples came straight to mind: Clast and What Japan Thinks. I think these are two good examples because they have such different styles. Clast is a corporate blog, which updates only a few times a month and takes a decidedly academic approach in its writing on marketing. Anyone whose work involves marketing in Japan should already be reading this blog, though it is certainly built for a wider audience. W David Marx’s recent piece on trends in Japan is certainly worth your time. My only complaint about Clast is that I wish it were updated more frequently.

The second blog I mentioned, What Japan Thinks, is also written by a single person, though it’s not a corporate blog. Ken Yasumoto-Nicholson updates his site frequently - almost on a daily basis - and provides one of the only sources for Japanese opinion polls that have been translated into English.

What Japan Thinks covers the serious, silly, consumer and even sometimes political angles. It’s an interesting read because although the blog is obviously filling a niche, it does not get too narrow and has plenty of space to breathe and be able to provide social commentary.

Well, those are the two blogs I wanted to introduce this time. What are you still doing here? Go read them!

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